When it comes to renting or selling your home your photographs are key. Pictures that are poor or less than flattering can turn Tenants or buyers off, leading to fewer leads and offers. In real estate, good pictures are worth more than a thousand words
According to a survey of buyers and sellers in the UK, 80% of the people across the country who purchased a new home in 2012 used the Internet while researching their purchase. These buyers rated photographs as the single most useful tool in their search. Agents say the photos buyers see online are often the first, and sometimes the only, chance they may get to make a good impression.
The photograph is almost always the first element in any advert that connects with the buyer. It is the handshake, the first impression, the thing that cuts through the visual clutter to capture the Tenants or buyer’s attention. Everything in the marketing campaign to sell a property relies on the quantity and quality of the photographs of your home.
Photographs are needed for a website, brochures, flyers, photoboards, newspaper adverts, possible magazine articles, etc. Many times, buyers will decide if they will visit a property based on the strength (or weaknesses) of the photos accompanying a listing.